As soon as the post went viral, someone took to his X account and commented: "And then wake up because of an ad" Nothing ...

Arcade Fire became one of the most talked about indie rock bands; then they delivered an album of anthems, including "Wake Up ...

Scott Cunningham, senior vice president of technology and ad operations at IAB and general manager of the IAB Tech Lab, admits: "We messed up. As technologists, tasked with delivering content and ...