Waitrose has unveiled a brand refresh aimed at making the retailer feel “more relevant and more compelling” for customers. The new brand expression ‘Food to Feel Good About’ aims to highlight the ...

Waitrose has enlisted the help of a star-studded cast to make its brand new ‘whodunnit’ Christmas advert. The first instalment of the two-part campaign is entitled “Sweet Suspicion ...

Waitrose has kicked off a brand relaunch with the new strapline ‘Food to Feel Good About’. The new brand proposition is part of the upmarket retailer’s plan to make more of its quality and sourcing ...

Waitrose is to rapidly expand its export business to meet global demand for its own-brand products. The supermarket said the demand has grown by 92% in the last decade as it continues to expand into ...