Waitrose Essential Crumpets come a close second as they have the lowest salt content compared to a slice of white bread. Because they’re thick, these bakery items lend themselves to healthier ...

Waitrose has revealed plans to open 100 new ... compared the cost of items including Heinz baked beans, Hovis bread and Fairy washing up liquid, across the five supermarkets.

Waitrose stated at the time that the crumpet and bread maker's performance "didn't meet expectations," The Telegraph reported. This meant that Waitrose was the only major supermarket chain that ...

Demand for the Italian sweet bread is soaring, with sales at Waitrose climbing 65% year-on-year, following a 40% rise in 2022. Making panettone is a time-consuming process. The "sourdough-like ...

Waitrose has really stepped up its NPD efforts. What’s your favourite product? Some of our No.1 products are off the scale in terms of flavour, particularly the No.1 Calabrian Pizza. Bread and ...