The tennis tournament has replaced iconic sports stars with custom avatars that mimic their ... 2025 While the livestreams feature an animated court with virtual players, the commentary, movements ...

The animated avatars mirror the movements of the real ... “It’s that community that engages with animated or virtual or gaming products, that’s our intuition, right?” ...

Produced in-house by Tennis Australia, video game-like recreations of live matches featuring digital player avatars have been taking over the internet.