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Verizon's Q3 results aligned with expectations, with revenue at $33.3 billion, slightly below consensus. Postpaid phone net additions of 239,000 beat estimates, but consumer revenue missed.
Verizon, meanwhile, hasn't budged much on its pricing for low-data users. A gigabyte of data per month will still cost subscribers $40 per month plus the additional costs of adding lines.
Verizon is rolling out a $29.99 unlimited data plan with a $9.99 option for 25 MB and a pay as you go plan for $1.99 per MB; Single line plans are going from 16 pricing options to 6; ...
Verizon's churn rate is the lowest in the industry. During the first quarter, the company saw just 0.96% of its subscribers leave for a competitor. Comparatively, AT&T's churn rate came in at 1.10%.
The Wall Street Journal lays out Verizon’s 4G strategy, including it’s competitive pricing and expansion plans: “ Verizon to Sell 4G Plan for Less Than 3G ” (December 2).
For years now, Verizon has largely stayed out of any meaningful price-battle with T-Mobile, AT&T or even Sprint. Considering that their network is generally considered the best on the whole, they ...
Strategy Analytics, in its study said that share data plans that include bundling of voice, text and data will bring Verizon in commanding position and will restructure the pricing in the U.S market.
The benefits from 5G monetization strategy will primarily go to AT&T and Verizon's business segments. Check out which telecom operator will have more benefits.
Image source: Verizon. These strategies work to move customers up the price ladder and keep its highest-value customers -- families -- on board.