College basketball isn’t just about buzzer-beaters and championship dreams; it’s also about the iconic mascots prowling the ...

UCLA basketball manager Finn Barkenaes has a unique NIL deal with Niagara Bottling, raising his profile during the NCAA ...

Ahead of a tough NCAA tournament game against potent Tennessee, UCLA men's basketball coach Mick Cronin has shifted from ...

At its heart, March Madness is not a spectator sport. The NCAA men's and women's tournaments are meant to be experienced viscerally—whether through your team's participation, neutral observation, or ...

The two teams meet Thursday in Lexington in the first round of the NCAA Tournament, with both coaches well aware of each ...

Something’s Bruin or What’s Bruin – While UCLA was mentioned earlier when talking about Bill Walton there’s a lot you can do with the mascot name as well. You See LA – UCLA has a decent ...