OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

Graphic elements become problematic when they are combined with typography and text ... supporting graphics as a new logo mark instead of the unit’s lockup is strictly prohibited. In this example, ...

The 1970s were a bold, transformative decade for design, and typography ... new graphic ideas”. Its extremely stylised shapes letterforms were specifically designed to make attractive logos ...