The business-to-business, customer-exclusive event served to remind me how important trade shows are—not only for marketing teams but also for team members and executives alike.

It’s very common for marketers to dump a spreadsheet of hundreds of trade show leads into their CRM or their marketing automation platform and treat those event leads like any other. Avoid this ...

While exhibiting at a trade show, you can expect to meet an average of 6-10 customers per day. That's pretty good when you think that you don't have to travel to their location to make your sales ...

Trade show marketing is an essential strategy for companies aiming to enhance brand visibility, build valuable relationships and generate measurable business outcomes. This approach leverages face ...

In the last 10 years or so there have been fundamental technological and economic changes that have rewritten the trade show rule book. Not rules like how close to the aisle your exhibit structure can ...

Why? Trade shows gather groups within a specific industry and the result is guaranteed access to your target audience. 2) Education One of the greatest gifts you’re given at a tradeshow is time.

This article is an excerpt from “Trade Show and Event Marketing: Plan, Promote and Profit.” Author Ruth Stevens will present the session “Maximizing Trade Show Success: How to Prepare For and Deliver ...

Bid on keywords specific to the next show (s) where you will be exhibiting. You can also bid on more-generic keywords related to industry events (e.g. “data storage trade shows”).

Contact the trade show organizers to get a demographic profile of attendees to help you choose your gift, or select freebies that are attractive to the demographic you want to attract.

Pre Trade Show Marketing Ideas. Trade shows and business expos are venues for promoting your company's products and services to a wide audience. To make the most of this promotional investment ...

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired ...