That's the NBA's story and it's sticking to it. Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86.

which is a significant change from the personal brand logo that DeChambeau had developed and used closer to the start of his career. That was a silhouette logo because he was instantly recognizable as ...

For over five decades, the NBA logo has been one of the most recognisable symbols in sports. The sleek silhouette of a ...

Arizona fans chose a large full-color cactus design over three other options for the McKale Center floor in voting that was held Monday through Wednesday morning.

The NBA logo, which features a faceless player dribbling a ball against a red and blue background, is well known to be the silhouette of one of the league's first icons: Jerry West—who died aged ...

The University of Arizona posted four images of what McKale's court could look like next season, and asked fans to vote on ...

Yet he refused to acknowledge that West was the one, the logo, the iconic silhouette developed in 1969 when West was at the peak of his 14-year Hall of Fame career with the Lakers. Stern’s ...

If you’re unfamiliar with West’s influence on the NBA landscape, consider this – West’s most recognizable nickname is “The Logo” because his iconic silhouette was literally the ...

Oh, and he's the NBA logo. Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more ...