Huda Beauty tops the list. Fenty Beauty and NYX come in at a close second and third in Cosmetify's hottest beauty brands of ...

The beauty industry is enjoying ... similarly to TikTok, 50% of Instagram users leverage the platform to discover new brands, emphasizing the huge role of social media for brand discovery.

Ahead, we've rounded up the best celebrity beauty brands we've tried and loved so far—and why you should consider adding them to your short list of rotation regulars. Selena Gomez's Rare Beauty ...

In 2024, the momentum grew. Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn ...

In 2024, the momentum grew. Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn ...