If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

During his latest visit to China, Apple CEO Tim Cook has praised the country's DeepSeek AI technology, but the resulting claims that this means Apple will adopt it are exaggerated. Cook's China ...