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Tim Cook’s Smart Response to Trump’s Tariffs Is a Lesson in Navigating Turbulent Circumstances
Of course, if you’re Tim Cook, who has been the CEO of Apple for the past 14 years, things have gone very well. The company ...
How Apple CEO Tim Cook Convinced Trump to Exempt Apple From Tariffs
When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...
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Tim Cook
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...