Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands. Regardless, competition is ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook to produce. Headset initiatives like the Apple Vision Pro are a gradual ...

President Trump was today asked about his tariff policy and Apple specifically, and he cited speaking to CEO Tim Cook and ...