Each Halloween, Americans across the country receive Smarties as one of the primary sweets in their haul, and for decades they have unwrapped the treasured roll of candies with the Smarties’s ...

For others, it's a cause of anxiety due to allergy issues which Smarties understands. That's why I knew I had to cover the brand's Halloween campaign for 2024: Sweet Switch. The campaign is simple ...

Smarties have appeared in many novelty guises over the years, including Christmas-themed boxes It's been 80 years since the humble chocolate bean was given a snappy new name. But the Smarties we ...

Just in time for Halloween, take a sneak peek inside the iconic candy factory. The classic roll of Smarties—15 multicolored sugar tablets twizzled up in a clear wrapper with bright red ends ...