Psychologists have revealed key aspects of the ideal hug, including the optimal time length -- between five and 10 seconds, they found -- and style of squeeze. Getty Images As with anything ...

This isn't clickbait and we're not kidding. There is quite literally a science-backed formula to give the perfect hug and we're going to lay it on straight for you. It's a H.U.G — Hold on tight ...

Alison Escalante M.D. covers parenting, pediatrics and neurodiversity. At a time in history when we could all use a good hug, researchers have just advanced the science of the ideal snuggle.

And while we’d take just about any hug right now, science has been busy figuring out what actually makes the perfect hug. The cuddle testing squad – in fact, a team of scientists from Japan’s Toho ...

And it’s not just babies who feel better when they have a hug, we all do. How do we give the perfect hug? Try a H.U.G.: Hold on tight, Until you relax, and Grow your bond. Hold on tight.

In this era of social distancing and depressing news, we could all do with a good hug. Now scientists have analysed what makes the perfect cuddle -- just don’t squeeze too tight. A team from ...

scientists believe they have unlocked the key to a perfect hug. According to researchers at Goldsmiths, University of London, it's all about the length of a hug, rather than the style of embrace.