Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

From its start more than 30 years ago, texting has slowly but surely become the dominant form of communication ...

Businesses of all sizes are discovering quickly that they can (and should) integrate text message marketing into their overall marketing strategy. According to Pew Research, 97 percent of ...

In April, TikTok creator and movie star Addison Rae Easterling tweeted out her phone number to her more than one million followers. Fans who texted the number were politely asked to fill out a ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...