Even scandal-hit UnitedHealth Group and the U.K. oil company behind the Deepwater Horizon catastrophe are viewed in a better ...

The sleek silver Tesla logo is not just a nod to the brand’s name but actually has a deeper meaning behind it.

Investors pushed up Tesla's stock 5% Wednesday, though there are plenty of challenges ahead. Musk seemed to downplay the role that brand damage played in the drop in first-quarter sales on the ...

Tech billionaire Elon Musk saw the reputations of two of his companies, Tesla Motors and SpaceX, plummet, in a new survey ...

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.

That’s to say nothing of the company’s brand identity. Tesla was once a badge of pride for upwardly mobile, environmentally conscious lefties. More recently, it has become a talisman of an ...

American car brand Tesla is feeling the heat in reaction to Elon Musk's recent political moves. Teslas have been firebombed and vandalized, prompting an F.B.I. investigation. The company faces an ...

In February, Tesla topped the list of brands that lost the most resale value year over year. With Chief Executive Elon Musk playing a prominent role in the Trump administration, many Tesla drivers ...

However, Musk’s controversial role in the Trump administration has created a “brand crisis” for his electric vehicle company, Ives said. Some Tesla owners once drawn to the vehicle’s ...