She joined InStyle as Senior Beauty Editor in 2021. For years, we've been told that purple shampoo is for blondes and blue shampoo is for brunettes — so much so that one became synonymous and ...

The easiest way to keep up with icy strands? Incorporate a purple shampoo into your routine. While a pigmented purple formula sounds intimidating, the temporary color makes all types of light and ...

In the long run, a good purple shampoo can save you money at the salon Alyssa Grabinski is a senior shopping writer at PEOPLE covering celebrity fashion and beauty. She has been highlighting her dirty ...

For the last week or so, TikTok users have been participating in what they've deemed the #PurpleShampooChallenge, where people film themselves putting excessive amounts of purple shampoo in their ...

Most people will probably recommend a purple shampoo, but as someone who’s bleached her hair many times in the past, purple shampoos did not deliver the icy, ultra-cool tone results I wanted.

Purple shampoo is a popular product for people with blonde hair (especially those with dyed blonde hair) as it neutralizes ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...