the Pre-Paid mobile category became stuck in a downward spiral of price promotions and bonus data that had devalued every brand's offering. With its customer base in freefall and a price premium that ...

Boost Mobile Australia has launched its first national campaign to promote its services since being acquired by Telstra last ...

Boost was also getting a payout from Telstra for every prepaid SIM recharge made (using its networks via Boost), but if Product Reviews are anything to go by, that might not be the world’s most ...

By tapping into young Australians' latent anxiety around data in an entertaining way, Telstra was able to connect with this fickle audience, resulting in its most successful pre-paid campaign on ...