This is a 'hard sell' as the consumer has got "smart". Delivering individual relevancy at scale is critical for success. A big brand like Telstra needed to implement big changes to the way it went to ...

Arrest BigPond's market share decline (-2.4% in the equivalent pre-campaign period) at a time which coincided with significant ‘bashing’ of BigPond's parent brand Telstra, due to its flagging T2 share ...