News

The ‘Profound’ Experience of Seeing a New Color
The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...
Scientists say there is a new color. There’s only one place in the world where you can see it
Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone color chart, so you can only see it in the lab on the campus of UC Berkeley ...