It's hard to look at these stylish packages of citrus fruit, bearing Nike's iconic swoosh, without having the athletic company's famous slogan "Just ... Mergui's iMilk By Apple is undoubtedly ...

“But with the help of early public relations pioneers crafting slogans such ... Crosby’s 1939 “An Apple for the Teacher,” explains the persuasive allure of the fruit.

NPR's Mary Louise Kelly talks with reporter Gabriela Galindo about the tech company Apple seeking to trademark the image of apples, the fruit, in Swiss court. When you think of the tech company ...