We first spotted it at Watches & Wonders 2025, and it stopped us in our tracks. Quiet confidence. Elegant proportions.

The “quartz crisis,” brought on by the popularity of battery-powered watches, was severely impacting the Swiss economy and it felt hard to see mechanical watches ever making a comeback.

While the world goes digital, Rolex stays mechanical—and unstoppable, proving that heritage and precision still matter.

The swiss lead the way in post-war wrist watch ... Most of the time when you buy a broken mechanical watch all it needs is to be cleaned and oiled. But this is not as easy as it seems, you must ...

While Swiss watch exports have halved since 2000 to ... Today, ETA designs and produces movements, which are the engines that ...

while a mechanical watch’s will sweep continuously (usually). Rolex’s relationship with the technology dates back to the early ’60s, when it joined a group of 20 Swiss brands (the “CEH”) to develop a ...