adding that Suntory will begin incorporating the logo on all of its Japanese whisky products later this year. Established in 1953, JSLMA represents 104 Western liquor manufacturers in Japan.

Shinjiro Torii, Suntory’s founder who is Nobuhiro’s great-grandfather, set about building Japan’s first malt whisky distillery, the Yamazaki Distillery in Osaka Prefecture, in fall 1923.

Jim Beam is displayed alongside leading Suntory whisky brands Yamazaki (R) and Hibiki (L). The merger of the two companies has created the world's third largest premium whisky brand, now known by the ...