'Gentlemen, I propose an immediate full scale invasion of the United States. Yes, I know they are many times bigger than us. And yes I know they are better funded than us. And yes, I know that they ...

Sunlight Laundry Detergent pulled off such a feat. In April 98 March 99, after the launch of the 'Go Ahead. Get Dirty.' Campaign, Sunlight had grown 28% in ...