Subway is facing declining sales and hundreds of store closures. The chain — which long promoted an "eat fresh" philosophy — has failed to keep up with American consumers' demands for local ...

Subway has a new brand platform, honing into the brand’s better-for-you positioning with the addition of the words ‘feel good’ to its long standing ‘eat fresh’ mantra. The new platform ...

Subway’s tagline is “Eat Fresh,” and the chain has long positioned itself as a healthy option in a sea of fast food drive-thru menus. (Whether that’s actually true is up for debate.) ...