Since its first flight in 1971, passengers have flown Southwest Airlines for its point-to-point route network, low fares, and friendly service. Known as the "love airline" for its heart logo ...

The theme continued when the airline first became listed on the New York Stock Exchange; it adopted the ticker symbol "LUV". Southwest continues to embody this theme with its love heart logo.

Source: Southwest Airlines Throughout the company's five buildings, memorable photos and memorabilia cover the walls, like Southwest's old Heart logo... Source: Southwest Airlines A framed display ...