Through social media listening programmes, pharma companies can now identify areas of unmet need and adapt processes to address them. Carina Mikolajczak examines the situation in Germany ...

Mention’s free AI tools are essentially web-based integrations of OpenAI ’s GPT-3.5 model. They are intended for users who ...

But what's the difference between monitoring social media and listening to social media? Many times those terms are confused or used interchangeably. Scores of solution providers and technologies have ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

For many years the pharmaceutical industry has been incredibly cautious about 'listening' to social media, wary of what it might find in public conversations. In the past, while some pharma medics ...

Businesses engage in social media listening to both find new customers and better service their existing customers, according to recent research from UpCity. The report was based on data from a survey ...

who was one of the pioneers of social listening when he worked on social media music service Turntable.fm more than a decade ...

Podcasts are transforming how Americans consume news, offering on-demand access to trusted voices and in-depth analysis. As traditional news formats ...

Instead, one’s presence is represented on social media by shared comments, photos, videos, and other images. Expanding your social network beyond your familiar circle of friends can have ...