Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

When’s the last time you stopped to ask yourself why a brand failed? Not just in the “Oh, their product was bad” kind of way, ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their late ...

Get insights into the changing landscape of branding in the digital era. Discover the role of digital media in creating meaningful brand-consumer connections. This edited extract is from Digital ...

Everyday investors are turning to financial influencers, or ‘fin-fluencers,’ to learn how to manage their finances, but ...

This is her personal brand and the main promotional channel used to showcase and sell the products was social media. In its first 40 days after launch, Fenty Beauty generated more than $100 ...

The social-media giant’s loosening of speech restrictions is unsettling advertisers, who say a decade of efforts to protect ...