Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.

Having an active presence on X (previously Twitter) is time-consuming. Social media automation can help with everything from ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

In today’s digital world, social media platforms are powerful tools for personal brands, influencers, and businesses. However ...

AI that analyzes social sentiment helps by tracking changes and predicting how people will react in terms of buying or ...

Sherlock is a command-line tool to discover social media accounts associated with a specific username across a 400+ social ...

LunarCrush harnesses AI and machine learning to decode social sentiment and market trends, empowering crypto investors with ...

Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion ...

If your business goal is to grow conversions from an SMM campaign by 15% within three months, then use a social media analytics tool that measures the effectiveness of your campaign against that ...

or community engagement Walk through social media analytics tools—both native platform analytics and third-party tools—and data visualization techniques Analyze a sample social media performance ...