Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively engage with your audience to strengthen your brand and boost sales.

Social listening is arguably the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business ...

Social media listening enables the pharma industry to ... Since the resulting data is unstructured, the next step is to filter the extracted data points and categorise them. Data mining and ...

For many years the pharmaceutical industry has been incredibly cautious about 'listening' to social media, wary of what it might find in public conversations. In the past, while some pharma medics ...

Social listening platform Hangout and its extensive ... Hangout enables users to step into their virtual DJ booth and ...

But what's the difference between monitoring social media and listening to social media? Many times those terms are confused or used interchangeably. Scores of solution providers and technologies have ...