A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Social media listening enables the pharma industry to ... Since the resulting data is unstructured, the next step is to filter the extracted data points and categorise them. Data mining and ...

For many years the pharmaceutical industry has been incredibly cautious about 'listening' to social media, wary of what it might find in public conversations. In the past, while some pharma medics ...

“Listening to music alone operates as a social surrogate along all three of those pathways,” says Paravati. “All of these ...

But what's the difference between monitoring social media and listening to social media? Many times those terms are confused or used interchangeably. Scores of solution providers and technologies have ...

Social listening platform Hangout and its extensive ... Hangout enables users to step into their virtual DJ booth and customize their experience, whether hosting or just hanging out in a session.

SACRAMENTO, Calif.--(BUSINESS WIRE)--GRIN, the world’s leading creator management platform, today announced the launch of Social Listening and Affiliate Hub — tools designed to help brands ...