As we know, social listening is a process that requires a social media listening ... To monitor a campaign, enter its name if it has one, its slogan, and/or its hashtag as a keyword. It’s important to ...

One way to achieve this is through social listening and, more specifically, sentiment analysis. In brief, sentiment analysis involves interpreting and classifying emotions within social media content.

The changes to everyday life due to COVID-19 are causing a resurgence of interest in social listening. Businesses are using it to understand the evolving consumer mindset, craft appropriate ...

Social listening is arguably the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business ...

Social listening can be a powerful tool for pharma companies. The good news is that most pharma companies are now using it to tap into online conversations and unearth data and intel. What would ...

It can be difficult to choose a social listening vendor and compare how each stacks up against the other. Many offer similar solutions, pulling data from the same social sites. So, how does an ...

Social listening takes a macro look at your customer's perspectives. It leverages data obtained from customer interactions and social monitoring to build a detailed overview of customers and their ...