Social listening is a critical activity at a time of profound disruption to consumer habits, as it gives marketers a real-time insight into evolving needs and behaviours. We’re long-term subscribers ...

Social media listening enables the pharma industry to tune in to patients’ conversations and learn from the insights – discovering what really impacts patients’ lives, for example.

This brief guide outlines seven ways that pharmaceutical companies are using social listening to learn from customers, and draws from anonymised examples I have observed during my recent work and ...

Spot hidden opportunities. Social listening reveals unexpected product uses, unmet customer needs and brand loyalty drivers that traditional research might overlook. Turn insights into action.