2. Competitive intelligence The open nature of public social media means that you can learn as much about your competitors' products and services online as you can about your own. By listening to ...

Through social media listening programmes, pharma companies can now identify areas of unmet need and adapt processes to address them. Carina Mikolajczak examines the situation in Germany ...

But what's the difference between monitoring social media and listening to social media? Many times those terms are confused or used interchangeably. Scores of solution providers and technologies have ...

Listening to music by yourself might not seem like a social activity, but University at Buffalo researchers have published a ...

A lot of people think listening just means sitting quietly and absorbing what someone else is saying. But according to the authors, the best listeners don’t just nod along—they ask great ...