Brands tell stories ... Amazon may be the most famous logo with a smile on it. • Dannon/Danone gave its health-focused foods a logo boost to help people smile. • Kraft Mac & Cheese took ...

"We built a new brand system that elevates Amazon's most iconic assets: a warmer smile, a modernized logo, a flexible new typeface, a unified color palette, and a global architecture designed to ...

Like Amazon's smile, this one is also subtle, which I like, because it might feel over the top to have a grinning logo represent a mental health charity. NABS' new brand puts it front and centre ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another ...

Launched on January 21, the "Black Men Smile" collection is now a focal point of Target's Black History Month offerings until the second week of March 2024. Launched on January 21, the “Black ...

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent his services to two Dorset villages as they ...