After three straight years as a Super Bowl advertiser, Skittles faced a daunting challenge in 2018. How could the brand, an official NFL sponsor, be as big a presence in and around the Super Bowl ...
To revive momentum for its core business, Skittles needed to bring salience and appeal back to its basic product proposition. We rekindled the love by leaning into years of "hate" around the flavor ...
NEW YORK (1010 WINS/WCBS 880) — Skittles wants its fans to not only “taste the rainbow,” but live in one, and is offering up a colorful and curated New York City micro apartment to the ...
You can celebrate the first day of spring by tasting the rainbow. Rita's Italian Ice & Frozen Custard introduced a new flavor Monday – Skittles. The flavor is inspired by the taste of a handful ...
Notable past projects in the commercial space include Fatal Farm’s “Apologize the Rainbow” for Skittles and Pepsi’s “Test Drive 1 & 2,” among many others. Stated Wolf on his hiring ...