Singer India Limited was initially marketing the indigenously produced sewing machines under the trade mark Merritt - owned and locally registered by The Singer Company, US. In 1977, it started ...

Once known for their time-tested reliability and deep roots in traditional households, legacy brands like Singer India Ltd ...

Incorporated in 1977, Singer India Limited, which is essentially into home appliances, is one such legacy company which is changing its marketing strategy with the shift in consumer preferences ...