the Shine. It's something you can imagine a lot of executives saying when talking about their company's new product, but Sculley knows a little more about Apple than the average tech executive.

Apple shares drop following a disappointing earnings report, in which the company didn't sell as many iPhone as Wall Street was expecting, Heard on the Street's Rolfe Winkler reports on Markets ...

should Apple decide to come out with an Apple-branded TV set. For now though, the shine is off of the company. The iPhone 4S has been selling like hot cakes, and the company, usually notorious for ...