Usually, when you want a servo motor, you simply buy one already made. But if you need something unusual, you can turn any DC motor into a custom servo you can control just like [Dejan] did.
A servo uses a potentiometer attached to the output shaft in order to sense position, and the internal electronics take care of driving the motor to move the shaft to the desired angle.
Although other industrial robot companies also produce servo motors for their robots in ... its servo technology to customers across various applications have served a central role for the company.