A novel experiment suggests that Google’s monopoly can be tamed with habit-altering tactics. Government authorities are listening.

A federal judge last year ruled the company had been making anticompetitive deals to stifle competition for its search engine. Google now faces the penalty phase.

Google’s day of reckoning is fast approaching, almost four-and-a-half years after the DOJ first filed its landmark lawsuit against the company, accusing it of abusing its position as the gateway to the internet by stifling competition and innovation.