And that's kind of the point. This is the beginning of Chipotle's new promotional campaign, built around the character of the Scarecrow — and the Mexican-themed restaurant chain is playing the ...

As some of you know, or perhaps do not know, Chipotle is coming out with a new game for smartphones called “Scarecrow.” In this app, the main character is a Scarecrow who can no longer do his duty of ...

Earlier this month, Chipotle released a haunting ad depicting the evils of factory farming. The ad, which featured a song by Fiona Apple, has 6.2 million YouTube views. But there's a big problem ...