The Challenge:For Savlon, a relatively new hygiene brand by ITC with just four products (antiseptic liquid, soap, sanitiser and handwash) in its portfolio, the pandemic sparked a fight for relevance ...

British consumer giant Reckitt Benckiser, which manufactures the antiseptic also has other brands like Harpic, Lizol and Colin. However, Savlon had sales of Rs 65 crore during fiscal 2014 ...

When inquired that when Dettol or Savlon - popular antiseptic liquids found in every Indian household - is used in every clinic, then why one can't use them? The dermat cleared that this is not ...