Samsung is reportedly gearing up to unveil its new virtual assistant, Sam. The virtual assistant may return in the form of a 3-dimensional character. The South Korean tech giant’s official ...

Samsung is allegedly working on its new virtual assistant called Sam. Unlike Bixby, the company's previous virtual assistant, this new version is a 3D (3-dimensional) character. Previously ...

Samsung's alleged Sam virtual assistant is supposedly one of the most popular smartphone features right now. It all started after various people were able to grab the photos developed by Lightfarm.