You can leave (or at least silence) any conversation whether it's using Apple's iMessage, RCS or plan-old MMS.

Well, that certainly is not the case when it comes to MMS. With MMS ? short hand for Multimedia Messaging ? the 160-character constraint of SMS does not apply. Marketers can send an accompanying text ...

Google Messages is taking a page out of iMessage's book, using color to denote RCS and SMS/MMS users. Anyone using RCS chats, both on Android and iOS, will have their contact name colored in ...

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...

This week Starbucks launched mobile calls-to-action for its “Frappuccino Fun All Summer Long” SMS and MMS opt-in program. Starbucks also announced its second-quarter 2014 results yesterday ...