“Add to this that three-fourths of shoppers are likely to visit a store as a result of an SMS promotion or other mobile alert, and it becomes even clearer that marketers cannot afford to forgo ...

Mr. Cohen said. ?The SMS component of the sweepstakes provides easy access for fans to enter the promotion, on a platform where they?re already active,? he said. ?Mobile will continue to be integrated ...

Sip Like a Star? campaign that plasters SMS keywords on the soda giant?s cups sold in movie theaters. The campaign runs through Feb. 14. ?We?ve found that consumers are more willing to engage in a ...

The promotion could end up garnering big returns for McDonald’s. “It is a great example of how valued mobile messaging, whether it is SMS or messaging apps like Viber, Facebook, WeChat ...