Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal com ...

We chose the best text message marketing software that gives businesses a competitive advantage when trying to engage customers and leads through the short message service (SMS) channel.

About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly. Retailers such as Walmart, Sears, PacSun, Claire’s and Auntie Anne ...

We analyzed all marketing texts sent through Ovation’s platform in 2024 - 1.58 million - and identified key trends and ...

SMS is a rewarding marketing channel because open rates are high (a whopping 98%, compared with email's 26.8%) and high open rates equal high engagement rates. Through SMS, your audience can connect ...

They are always looking for ways to improve response and get a higher return on your marketing investments. And, in recent years, that has meant trying SMS marketing; after all, consumers are never ...

Here, SevenRooms managing director, APAC GTM, Paul Hadida, gives Marketing Mag the low-down on how to leverage short message service (SMS) as part of a comprehensive marketing strategy that will make ...

Businesses can run a myriad of campaigns offering promotions to encourage new users to join their SMS marketing lists. From a small local boutique to a Fortune 500 company, anyone can send an SMS ...

The Lippin Group and Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms ...

Leading SMS engagement platform releases enhanced SMS keyword functionality to drive higher-intent lead capture and ...