Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal com ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

We analyzed all marketing texts sent through Ovation’s platform in 2024 - 1.58 million - and identified key trends and ...

About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in ...

Here, SevenRooms managing director, APAC GTM, Paul Hadida, gives Marketing Mag the low-down on how to leverage short message service (SMS) as part of a comprehensive marketing strategy that will make ...

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly. Retailers such as Walmart, Sears, PacSun, Claire’s and Auntie Anne ...

They are always looking for ways to improve response and get a higher return on your marketing investments. And, in recent years, that has meant trying SMS marketing; after all, consumers are never ...

LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing, according to a panel at the CTIA Wireless 2009: Mobile Life ...

The Lippin Group and Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms ...

Leading SMS engagement platform releases enhanced SMS keyword functionality to drive higher-intent lead capture and ...

In the mobile world, viral marketing rides on SMS. The implications of depending on texting when exploiting viral marketing in the mobile arena are significant. Texting has clearly crossed the line ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...