“The rounded typeface actually made the BPS community, and a lot of people who worked for RNIB, feel like it was a bit of a Janet and John book,” he explains. Donaldson showed potential typefaces and ...
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The art of rebranding
The company’s traditionally sleek and classic logo was replaced with a softer, rounded typeface. Notably absent from the video was any actual car, leading some to liken the campaign to a fashion ...