Ronco, the company made famous for its Dial-O-Matic food slicers, Showtime Rotisserie ovens and Pocket Fisherman compactable fishing rods, credits the long-form television commercials for its 50 ...

Although his company Ronco was already a household name in the 1970s, Popeil’s fame exploded in the ’80s when looser federal regulations on TV ads allowed him to go from brief commercials to ...

Ron Popeil, the Ronco founder who all but created the late-night infomercial and pitched such durable — in memory if not quality — items as the Pocket Fisherman, the Veg-O-Matic, the Bedazzler ...

Who can forget the Pocket Fisherman, the Veg-O-Matic or the Smokeless Ashtray? A new book, But Wait! There's More! tells the story of how the Popeil Brothers and Ronco brought their gadgets into ...

Ronco dominated late-night television for decades by offering out-there kitchen appliances with entertaining, suspenseful sales tactics. The company has lost momentum in recent years, but it's ...

Credit: RoncoThis image from a television commercial shows Ron Popeil, founder of Ronco, selling some of the company’s products. Ronco - known for such gadgets as the Veg-O-Matic and the Pocket ...